Ben Alderson Financial

Write the Perfect Pitch Deck

Every pitch deck is unique, but the best decks present the information that investors and lenders really need to know, as simply and clearly as possible.

I have prepared the following guide to the 11 slides I suggest every Startup Founder or Business Owner should include in their pitch deck, but whether you include every slide or pick and choose the ones you think you need is up to you! But, whichever slides you choose to include, ALWAYS be sure to follow two simple rules for each one:

What do you want to say? – Really think hard about exactly what information you want to include on each slide.

What is the simplest way of saying it? – Find the simplest text and imagery you can to make it easy to understand.

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